Companies today nowadays thoughts in many ways. Sometimes they make it well, sometimes not. One of the easiest ways to make certain ideas are well presented and well received is to form ends and thoughts BEFORE attempting to make a presentation.
This lineation will assist you do that. It is designed to assist form and unite thought about the thoughts to be presented. The consequences of this procedure can also be given to an outside manufacturer or author to guarantee that the desired message is communicated in the most efficient and effectual manner. By devoting a small clip early in the planning phases of a undertaking to honestly answering these questions, the people who will set up and present the thought will have got a much better opportunity of achieving the presentation's declared goals.
Many times, surveying the audience prior to answering these inquiries will supply better insight into where jobs actually lie, and also supply a yardstick against which the success of the presentation can be measured --- "If you didn't measurement it, you didn't make it!"
PERSPECTIVE (The most CRITICAL Information)
1. What is the primary job that we are addressing?
It could be as simple as a New Merchandise Launch, Gross Sales Program, etc... Or as complex as a poorly motivated audience where this mental attitude must be dealt with BEFORE anything else can take place. Addressing this inquiry would take to....
2. What specifically make you desire the audience for your thought to make after learning about it?
Use action verbs like; DO, GO, SELL, INCREASE, HAVE, BELIEVE, THINK, ACT, etc. inch a short concise sentence.
3. What, if any, are the secondary issues?
4. What is the dimension of the problem?
This is usually the dollar cost of what will be addressed. This volition give you the yardstick against which success will be measured. This also supplies background for....
5. What are we willing to pass to turn to the problem?
Again, a dollar figure that volition thrust the budget for the communication theory that volition be produced to turn to the problem.
CONTENT
6. What is being introduced?
This includes difficult commodity like cameras, copiers, luggage, fruit cocktail, etc, or thoughts and conceptions like gross sales programs, inducements or selling strategies. It even includes thoughts like companies or activity groups, the services of which are being sold to a possible client or customer.
7. What to the point information is available about the idea?
This includes brochures, fourth estate releases, preliminary information sheets, pictures, circuit brochures, direction directives, process outlines, selling bulletins, gross sales guides, etc. This information is critical, and should be made available to the production grouping immediately.
8. If you only had two proceedings to acquire an audience to understand the topic of this program, what would you emphasize in that little time? What is the most important? Be as specific as possible.
9. What further relevant information must be given about the subject?
10. Are there any specific presentations of dependability or quality that can, or should, be included?
11. What is the competitory environment for the topic of this program?
12. What are the strengths and failings of these competitory merchandises or ideas? What make they have got that we don't? What make we have got that they don't?
13. Why should clients purchase OUR merchandise or thought instead of our competitor's?
14. Are there an historical position for the this merchandise or idea? What in the company's or the industry's past was the logical predecessor to this event?
ENVIRONMENT
15. Where and how will the thought be presented? I what form?
16. What is the Due Date for this Presentation?
(This may be different from the presentation day of the month because of preliminary approvals, if a unrecorded event, traveling time, set-up and rehearsals, etc.)
17. What is the size of the grouping that volition have the information?
18. If it is a meeting, is it a closed meeting, inducement or awarding meeting, required meeting, individual presentation, etc.
19. What is the specific personality of the audience?
Comment on things like education, occupation, motivation, wishes and dislikes, happy to be here or not, ego motivated or externally motivated, etc.
20. As mentioned in Question 1, is there a demand for Motivation BEYOND the range of the presentation... i.e. is the audience already highly motivated, or is a deficiency of motive portion of the problem?
21. Volition there be any tie-in giveaways, awards, prizes, premiums, or others?
22. Are there any further usages for this presentation? i.e., is it a Video that tin be distributed through other channels? Bashes the presentation have got any praseodymium value, for instance, could it be used at a Press Conference? Are this worth pursuing? If this is not a Trade Show Presentation, could it be so used? If it is a Trade Show Presentation, could it be used in any other way? Are there any other connexions like this that tin be made, and therefore assist to amortise the cost of production over multiple uses?
23. Any further remarks or suggestions that volition aid this presentation make the best and most effectual occupation possible.
You can see that answering these inquiries honestly and using the replies to steer the readying and presentation of the communicating will virtually vouch success. You can also see that you have got a yardstick against which to mensurate the success of the programme -- as I said up front, "If you didn't measurement it, you didn't make it!"
Copyright 2007 Dan Davenport
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